A new visual identity for the 25th anniversary
To mark its 25th anniversary, the CLORA (the Club of Associated Research Organisations) wanted to organise a one-day conference in Brussels to exchange on the contribution of EU action in Member States and to reflect on the future of the research policy and its role for the European construction.
EU-turn provided them with assistance in organising the event. From the elaboration of visual identity and the topic of the event through to the management of participants, the booking of the venues, the catering and others subcontractors. We were also in charge of the coordination of the whole communications around the conference including social media and press relations.
EU-turn jointly designed the new CLORA brand identity.
The result? A new logotype that perfectly conveys CLORA’s double origins. On one hand, the logo – with the hexagon – symbolically represents the French Republic. On the other hand, it recalls – with the 3 stars – not only the former logo of CLORA but also the European flag.