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A global multi-channel social media campaign

World Employment Confederation

To mark its 50th anniversary, the World Employment Confederation (WEC) wanted to organise a conference in Paris about the labour market dynamics in the digital era.

Upstream of this conference, they wanted to launch a multi-channel social media campaign on these issues. This campaign called “The Road to Paris” had a twofold objective. On one hand, to demonstrate that the world of work is changing. On the other hand, to raise awareness on the World Employment Confederation role as a labour market enabler.

EU-turn was commissioned to coordinate this international communication campaign. We helped the WEC to achieve efficient advocacy towards international and European institutions via Twitter and LinkedIn.

Besides designing a wide range of communication tools, EU-turn also took care of the whole copywriting, social media planning and targeting.  

Everything had to be perfectly aligned with the World Employment Confederation identity and values.


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