Havas, an interactive agency

Havas, an international consultancy group, is the first network of communication agencies to produce a study on the impact of environmental messages on consumers. The research has been written up in three different versions – for Havas clients (an exhaustive 70-page study), for client account managers (48 pages) and for those in charge of production (16 pages).

EU-turn has developed graphics to bring out all the quality of the content of the study and has produced three brochures in lively colours. Each of the brochures has been meticulously designed so that text is clear and enjoyable to read. An interactive presentation has been made available on Havas’s website. EU-turn has produced each of the brochures on 100% recycled Cyclus paper. Initially due to be in English only, EU-turn has shown flexibility by turning around two new language versions, one in French and the other in Spanish, at the last minute. That has markedly increased the impact of the brochures which we have disseminated in North America, South America and Asia.